Are you a leader, entrepreneur, or researcher looking for a system for making your organization more innovative? In our economy, creativity has become a critical skill. In a music context, the artists that continue to re-invent themselves find ways to remain relevant, fresh, and attractive to the market. Organizations take huge risks when they don’t reflect on their product or service offerings and look for new ways to serve. (When was the last time you used Kodak? How about AOL?) Our book club at work just finished “Beyond the Obvious” by Phil McKinney, a book helping organizations create a disciplined culture of innovation. Mr. McKinney was a director for innovation at HP. In this book, he shares his systems, plans, and soft skills required to organize an innovation team and create new products and services. He has a wealth of experience from other technology companies he has directed too. In my view, I found this book very pragmat...